6 Ways Social Media Impacts Your Business

by Robert Courson

Social Media platforms such as Facebook, Instagram, Pinterest, Google, Twitter, YouTube, LinkedIn, and many more are all legitimate marketing influencers focused on helping entrepreneurs exponentially grow their business endeavors. In fact, social media has completely changed how business is done in the modern world. Influencers, Businesses, Artists, and many others are taking advantage of social media’s versatility and cost-effectiveness to engage their niche audiences as a way of boosting their sales effectively.

What makes Social Media a powerful tool in business?

Social media enables growth for your business in many unique ways.

Benefits of social media marketing include:

1. Increased Brand Awareness

Social media empowers entrepreneurs to promote their brands through awareness. Every businessperson should implement effective social media strategies to take their investments into the next level of success. This cost-effective marketing platform increases your brand’s visibility provided you get it all right through the content you create and post. The fact that you can have access to a wider global audience makes it easy for you to promote your brand effectually.

2. Enhanced Brand Loyalty

Building brand loyalty is every entrepreneur's dream come true. Luckily, brand loyalty can be achieved through customer satisfaction, customer engagement, effective communication, and trust. The good news is; brand loyalty leads to better sales, enhanced search engine, improved customer experience, and increased conversion rates. You can make all these possible provided that you have a profoundly dedicated social media strategy.

3. Enhanced Web Traffic

Successful Marketers cannot underestimate the power of social media as far as increasing inbound traffic is concerned. Social media has made it easy for entrepreneurs to advertise their brands globally. The number of visitors who visit your web can make all the difference for your business. While negative web traffic can bring your business to its knees, positive inbound traffic can have a positive impact on your business. The benefits include increased web conversions, better sales, increased brand awareness, more revenue, and better SEO page ranking. Increased website traffic comes from paid traffic (re-marketing, Ad Words and Facebook), Organic search results & SEO, and referrals (content marketing).

4. Improved Search Engine Ranking

Improving your search engine ranking can have a positive impact on your business. Search Engine Optimization (SEO) is everything in respect to achieving higher page rankings and increasing website traffic successfully and organically. You can increase your SEO ranking by publishing high-quality content, using alt tags, implementing keywords that cater to your audience, having a link-worthy site, updating your content regularly, and using metadata to improve your SEO ranking effortlessly.

5. Higher Conversion Rates

Your business stands to gain more conversion rates depending on what you post on your social media platforms. This said; it is extremely important to ensure that every video, image or blog post you make is relevant to your brand. Increase your conversion rates by including as few fields as possible, adding a guarantee, keeping conversion elements above the fold, using high-quality videos to humanize your brand, and creating dedicated landing pages for pay-per-click ads.

6. Improved Customer Delight

Social media is a results-oriented communication and networking platform. This is the place where you can effectively create a voice for your brand. Being able to view your prospective and existing customers’ feedback whether positive or negative gives you the opportunity to improve customer satisfaction. Benefits of offering improved customer satisfaction include increased brand loyalty, better sales, improved customer experience, and effective business growth & development.

Other Benefits of Social Media in business are increased brand loyalty, cost-effective marketing, increased brand recognition, new business opportunities, customer feedback, and brand development among many others.